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Westfield: Sep 2011
After a summer of economic uncertainty and civil unrest, UK retail needs a lift.
It’s a scheme that has been two decades in the making, and is opening at a time when few other developments have been able to stack up financially.
By Games time, an estimated 10,000 London 2012 merchandise items will be on sale in the UK. It is also anticipated that the London 2012 merchandise programme will generate more than £1bn of UK sales.
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This issue looks at everything from department store Christmas windows to the meaning of value.
Adapting to the multichannel age. Google’s Peter Fitzgerald explains mobile technology aids retail.
A single view. How to link customer data across different shopping channels.
