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Technology:Sep 2011
While budgets get smaller, multichannel and international trading continue to represent the best hopes for training success – meaning expectations for the IT department keep growing.
In this supplement we look at:
- Challenges inherent in facilitating international trading from a technical point of view, and discuss how retailers are overcoming them
- New developments on the home front, mobile commerce is starting to take off in earnest, and any retailer keen to keep hold of a quickly evolving consumer now has an interesting job on their hands
- With m-commerce still so new, and with costs relatively low, the opportunity is there to come up with exciting, innovative ideas
The most important technologies to have hit the industry in the past few years range from self-service scanners to GPS-enabled phones, and are set to continue shaping the retail landscape.
The implications of these technologies are far reaching, and their possible uses are endless.
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This issue looks at everything from department store Christmas windows to the meaning of value.
Adapting to the multichannel age. Google’s Peter Fitzgerald explains mobile technology aids retail.
A single view. How to link customer data across different shopping channels.
