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Multichannel
The majority of the UK's biggest and best retailers now have a multichannel presence.
As technology evolves, it changes how people shop. Retailers now have factors to contend with such as:
- m-commerce
- social commerce
- in-store kiosks.
The challenges of multichannel can be easier for smaller, emerging retailers to tackle.
Retailers will also need to pay close attention to the behaviour of the multichannel shopper. John Lewis has observed that the annual spend of a multichannel customer is more than three times that of a single store or an internet-only customer.
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This issue looks at everything from department store Christmas windows to the meaning of value.
Adapting to the multichannel age. Google’s Peter Fitzgerald explains mobile technology aids retail.
A single view. How to link customer data across different shopping channels.
