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A1: Autumn 2011
Technology has been a great enabler in retail.
Retailers become more: Efficient, offer better customer service, and find new ways of serving their shoppers. Most notably through the advent of the internet increasing sophistication of digital marketing.
Land Securities are excited by the opportunities that multichannel retail presents.
We see huge potential in how our retail properties work alongside the web to enable consumers to shop across channels.
- Online shoppers are taking advantage of click-and-collect services to pick up their orders in store
- Consumers are opting to collect from a store when it suits them rather than wait indoors for a delivery
- These changes place pressure on retailers and property owners alike, as stores and shopping centres adapt to the new ways customers shop
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This issue looks at everything from department store Christmas windows to the meaning of value.
Adapting to the multichannel age. Google’s Peter Fitzgerald explains mobile technology aids retail.
A single view. How to link customer data across different shopping channels.
